Advertising guidance for letting agents and private landlords

…..is finally with us. Readers will recall the case involving a complaint against Your-move.co.uk Ltd ( Your Move) stating that an advert that had been placed on Rightmove did not contain details of compulsory charges such as administration fees. We blogged on this here.

So six months down the line we have some guidance from the Committee of Advertising Practice Compliance team (CAP). The CAP has written to various organisations in the lettings sector with guidance on how to comply with the advertising code.

See here for the guidance. Readers should look especially at the key points 1-9, and also the helpful examples.

The CAP letter warns that they will be “closely monitoring ads in all media from 1 November 2013 onwards and will consider appropriate follow-up action against non-compliant ads from this date”.

Agents should also take a look at the CAP advice targeted at letting agents here:

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